The collaboration between FSA and Miscela d'Oro pays tribute to the art of pursuing perfection in every aspect of life. ![]() Miscela d'Oro SPA: Artisan Roasters Since 1946 It's a ritual that can help focus on goals, visualize the route, and prepare the mind and body for the challenges ahead. Coffee, with its enveloping aroma and unique flavor, can be a moment of tranquility before the action. Coffee, with its ability to enhance concentration and mental clarity, can be a valuable ally for anyone embarking on a ride.Ĭyclists know how important mental preparation is before a competition or a simple bike ride. Both require constant dedication, the search for balance, and a passion for improvement. The "Maglia Rosa" of the Team Jumbo-Visma and the logo of Miscela d'Oro SPA at the Full Speed Ahead booth at EUROBIKE ShowĬoffee and cycling have more in common than one might think. These occasions have allowed us to fully appreciate the harmonious synergy between the passion for cycling and the pleasure of enjoying a cup of high-quality coffee. What makes this partnership even more special is the fact that we have already shared important events, such as EuroBike and the Italian Bike Festival. This collaboration, seemingly unusual, is a testament to the pursuit of excellence in two seemingly distinct realms. Miscela d'Oro SPA cup of coffeeįull Speed Ahead (FSA), a renowned brand for producing high-performance bicycle components, has recently formed a significant collaboration with Miscela d'Oro, a respected name in the world of Italian coffee known for its dedication to quality. One often overlooked yet essential element in this process is coffee. From professionals to enthusiasts, those who practice cycling understand how crucial preparation and concentration are before every ride. ![]() ![]() In the world of sports, every detail matters.
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